2022

Long relegated to seniors and tennis has-beens, pickleball has rapidly gained popularity among professional athletes and amateurs of all ages. Ironically, what was once an old-guy favorite is now the subject of old-guy noise complaints.

For pickleball pros, every move is about drive, focus, and the thrill of victory. And for Paddletek, every word is about energy. So I created a social campaign centered on the relentlessly competitive spirits of Paddletek’s on-the-court partners.