• ABBY CARMICHAEL
• copywriter
• ABBY CARMICHAEL
• grammar gal
• ABBY CARMICHAEL
• words woman
• ABBY CARMICHAEL
• language lady
• ABBY CARMICHAEL • copywriter • ABBY CARMICHAEL • grammar gal • ABBY CARMICHAEL • words woman • ABBY CARMICHAEL • language lady
Welcome to the About page. You’ve traveled far to get here. Take this as a reward:
And now, recognize that this page isn’t about you.
It’s about me.
Sorry.
When I was little, I was great at talking with grown-ups. Put me in a neighborhood chili cook-off, a dinner party, or an after-church luncheon, and I could pretty much always strike up a solid conversation.
Were I sitting across from myself on a chaise lounge, I’d say that little quirk stems from having a reference librarian and an English major as parents (what up, Mom and Dad). They hooked me on reading from an early age, and throughout my life, I’ve been addicted to words of all kinds.
I’ve worn other hats—graphic designer, choir fanatic, amateur calligrapher—but language is among my first and truest loves. That’s how I wound up as a writer.
The highlights (career-related):
Young & Laramore (May 2022—)
Writing full-time for regional and national brands, including:
Brizo/Delta Faucet Company
DEWALT*
Lume Cannabis
YMCA
* Pitched & won!
Conceptualizing ideas across multi-channel ad campaigns
Vying for the incredibly relevant title of Best Google Doc Organizer
Indiana University Media School (Jan. 2023—May 2023)
Assisted in the inaugural run of an introductory advertising course
Aided understanding of persuasive methodologies and provided feedback on verbal and visual concepts
Regularly disappointed freshmen when they realized I couldn’t raise their grade just because they asked politely
Kinda wanted to do it sometimes (they were really polite)
Didn’t (ethics!)
Indiana Daily Student (Aug. 2020—May 2022)
Designed, edited, and creatively directed(?) for a much-beloved and nationally recognized student newspaper
Won some awards for the aforementioned design stuff; felt like the reporters deserved more of the credit
Taught InDesign; developed patience
The highlights (not career-related):
Learned too much about Frank Zappa
Outcome: I go on weird kicks sometimes where I listen to nothing but.
Broke both of my arms (on separate occasions)
Outcome: I have metal in one of them now. But no superpowers. Or magnetism.
Practiced handwriting a lot
Outcome: I continue to bask in the glow of handwriting-related compliments.
Developed a strange and frankly pretentious fixation on the Oxford comma
Outcome: I occasionally get into very intense arguments about its necessity.