2023—

According to my aunt who lives in Michigan, cannabis advertising has sprouted* up all over the place since the state legalized recreational usage in 2018. So, if we consider Aunt Jen a trustworthy source (and I do), Lume is facing a fairly buzzy* market. That’s where we come in: to break through the haze* of dispensaries and remind Michiganders of the artisanal experience waiting for them inside Lume’s 37 (and counting) stores.

*As you can see, I enjoy writing for this account. Partly because I get to make weed jokes for money.